![]() "We’ve been on a mission to celebrate the spirit and tenacity of the American blue-collar worker in order to inspire and support a new generation of skilled trades people," said Any Shripka, vice president of global marketing for Wolverine World Wide Inc. It is the second installment of its "God Bless the Working Class" series. ![]() Ram will share a new 60-second "Rent We Pay" video across its social media channels to commence the partnership. "The entire lineup was a little bit of a back-and-forth and really creating products that speak well with each other." "It's great that it's not just about slapping a name, slapping a Rebel name on these boots," said Ryan Nagode, Ram's chief interior designer. And the Limited boot is based on Wolverine's 1000 Mile premium offering, is handcrafted and features Horween leather from Chicago in nod to the truck's luxury interior. The red and black pairs have vice versa accent colors. The Rebel shoes take cues from the active truck's red-and-black interior. "While you might be surprised to see the white," Norman Gress, Wolverine's design director, said, "it is a trending boot color as well as the best-selling Tradesman truck color." The steel-toed shoes come in a rugged brown and white. The Tradesman boots correspond to Ram's work truck trim. After introductions a few years ago, the collaboration became a reality over the past year. ![]()
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